Amazon teamed up with Tether, a leading brand design agency based in Seattle, to develop a touchscreen application to empower Amazon Sellers to locate specific vendors during Amazon's annual Accelerate Event. The way finding application uses questions to filter service providers on a map and generate a semi-tailored itinerary for navigating the event space. The scope includes developing an interactive map with advanced filtering capabilities and detailed vendor information.
"Creating this interactive touchscreen application with the White Rabbit Group was a great example of creative collaboration in action. With our design vision in hand, they brought their smart thinking, technical craft, and focused approach to bring it to life in a short timeframe. It's a piece that reflects the Amazon brand with confidence and one that left a strong impression on everyone involved.”- Stanley Hainsworth, CEO, Tether
The Challenge
- Build a web application that delivers, a desktop-like experience within the limitations of a browser environment.
- Met an extremely aggressive 10-day development timeline, requiring rapid iteration and efficient problem-solving under pressure.
- Adapted to last-minute hardware availability by finalizing and deploying the application just one day before the event.
- Delivered a stable, high-performing solution that launched without any issues, despite the tight schedule and evolving requirements.
Our Solution
We developed a custom web application that delivered a desktop-like experience, tailored specifically to guide thousands of attendees through a large-scale event space. The application provided an intuitive, interactive interface optimized for custom touchscreen devices, ensuring users could easily navigate the venue and access key information in real time. Our goal was to enhance the attendee experience through seamless digital way finding, all while working within tight hardware constraints and ensuring compatibility across multiple kiosk-style displays.
Despite a compressed timeline, the full application was built and tested in just 10 days. We coordinated closely with Tether and Amazon to ensure everything aligned perfectly. The final product was deployed the day before the event, immediately upon receiving the touchscreen devices in the event space, and launched without any issues. The successful rollout showcased not only our team's speed and technical agility but also our ability to deliver dependable, high-impact solutions under pressure.
Technologies Used
Pixel perfection, always.
